Opening with the punchline

Quip has exactly one job: to be funny on the first read and still funny on the hundredth. That rules out a lot. No joke that needs explaining, nothing that only lands if you already follow the account. What is left is sarcasm with good timing — a grumpy pug who has clearly had enough of people, a llama with an attitude problem, and typed lines you would actually say out loud before coffee. The format is mostly wearable, because a joke works better in a room than on a wall — hoodies, tees, phone cases. A few of the strongest lines also run as prints, and they are surprisingly good office decoration. Everything is printed to order, so sizes and colours are yours. Three below: a grumpy pug hoodie, the pug as a print, and a t-shirt that says the quiet part. Say it on a shirt.